BY DATE
ARTICLES
28/8/14
BRAND VALUATION
According to Interbrand “The influence of brands on current and prospective customers is a particularly significant driver of economic value”. This PDF report covers the basics of brand valuation and it’s potential impact on your bottom line. Reading it could be the first step to making your brand better.download PDF
15/5/14
THE IMPACT OF COLOR ON YOUR MARKETING EFFORTS
We all know that color can be used to create a response. This brief White Paper explores the ways color can affect your marketing and in many ways make the difference between success and failure. Useful for explaining color choices to clients.download PDF
16/2/13
NAMING: A HIGH STAKES GAME
An interesting and informative report about developing a brand name and why it is "the most powerful piece of messaging and also one of the most ubiquitous components of any branding program”. Often something as basic as a name can be a major deciding factor in a brand’s success.download PDF
15/2/13
STRATEGIC UX DESIGN
Based on a conversation with Apala Lahiri, the CEO and Chief of Technical Staff at the Institute of Customer Experience at Human Factors International, this report explains the vital role of User Experience (UX) when innovating "not just for today but also for meeting new opportunities that will emerge when future models become
reality”download PDF
14/2/13
BRANDING AND THE ENVIRONMENT
This timely report deals with the emerging trend of consumers taking environmental impact into consideration when making purchase decisions. It also explores the many factors that would motivate them to pay more for environmentally friendly products.download PDF